Jay Peterson grew up skiing from the time he could walk. His parents were avid skiers since the 1950s. In his youth, Jay was a nationally competitive USSA freestyle skier from the Midwest. He was coached by early Freestyle greats such as Eddie Ferguson, Robert Young, Karen Huntoon, and Eddie Lincoln.
He has been a certified boot fitter and alignment specialist for almost 15 years and has consulted with several ski boot companies. He holds a Black level ski teaching certification (full certification) in the Primary Movements Teaching System and worked as a coach and teacher trainer at Harb Ski Systems for 14 years. He has taught within the US, Canada, Chile, and New Zealand. He is a registered USSA coach and official and holds the highest NFHS coaching certification. For several years, he was head coach for a team of 50 high school racers in Portland Oregon and continues to run ski camps around the world.